About

STORY

We all love lipstick or lip gloss, but we're also worried about eating toxic chemicals, dry lips, and general stickiness.  

A few years ago, Itha’s founder Kelly from South London decided to make a career change from the fashion industry to beauty & cosmetics. She embarked on a series of training courses and had decided to create a range of organic and natural cosmetic products, starting with tinted lip colour and lip care. 
 
Kelly has been a vegetarian for over 10 years and has always been interested in a natural organic life style. She suffered from chapped lips in winter, and found it hard to wear various chemical based lip balms, or lip colour due to the dry condition of the lips. After a long period of preparation and planning which involved help from a lot of creative people, countless trial and errors, and feedback from friends / families, Itha’s first organic lip collection was born. 
 
There is a story behind the brand name. When Kelly was considering a career change, she went travelling and visited a delightful vineyard in Ithaca, New York. The landscape was picturesque, green, and inspiring and it was here that she made the decision to create a line of organic, green beauty products. On returning to London it was decided that a name with a subtle reference to that place should be created, so she decided to call the brand itha. 
 

SAFER FOR YOU 

We belived that natural and organic cosmetics are crucial  for us as skin is the largest organ of the body and it is important that we take good care of it. They are not only good for you, but also minimize the chance of getting irritation on the skin.  

Itha lip products are formulated with the purest and finest organics to achieve an effective result. 

Itha products are FREE FROM Artificial perfume, Mineral oil / Petrochemicals, Preservatives,Phthalates, Lanolin, Carmine... 

Created & handmade in London, suitable for Vegan / Vegetarian, Cruelty-free.