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  1. itha 2015 c

    Sarah from the popular beauty blog Sugarpuffish has kindly asked for an interview to discuss our brand itha and learn more about the story behind it. Below are some quotes taken from the interview answered by itha's founder Kelly:

    ' Tell us a little bit about yourself and how Itha began? 
    A few years ago, Itha’s founder Kelly from South London decided to make a career change...'
     
    'Itha is an interesting brand name, can you explain if there is a story behind choosing the name, does it have a special meaning to it? 
    When Kelly was considering a career change, she went travelling and visited...'
     
    'What does the future hold for Itha? 
    Itha has been accepted as an entrant for the Free from skincare awards 2015, and...'
      
    To view the whole interview and our story, please visit Sarah's blog Sugarpuffish.
     
    Thanks x
     
    The Itha team
  2. img_20150121_132045

    Lip balms are among the best inventions that we use in our daily lives, and for lip balm lovers, have you ever read the label on your favorite lip products? It can be overwhelming to know the truth behind the pretty packaging.

    The good ingredients list is here:

    Plant-based vegetable / nut oils or butters, like Cocoa butter (soften, moisturise, protect), Jojoba oil (restore moisture)

    Natural waxes, like beeswax (adding protective barriers)

    Skin friendly plant extracts (nourishing and protecting)

    100% pure essential oil (calming & healing)

    Natural aroma derived from real fruit & plant extracts (It smells like real fruits / plants, because it is real!)

    Here are a few toxic chemical ingredients that are not so great, you may want to avoid them when buying lip products:

    Synthetic fragrance / parfum 
    Synthetic preservative,
    Petrolatum, 
    Mineral oil,
    Parabens 

    Choose wisely, always read the label, and go green with beauty products!